Our first anniversary fell in September and we took the opportunity at the weekend to gather all involved with Symprove for a day of review and an evening of celebration at Symprove HQ.

You might not know this, but we didn’t intend to introduce our probiotic onto the UK market until 2011; whilst the technology was all in place and the product fully developed our plan was to wait for the results of the independent evaluations taking place at King’s College Hospital. Our thinking was that in a busy and sometimes confused market, another probiotic product from a small company would struggle to be noticed unless it had some strong independent data behind it. Based on our own research with the product we saw very early on that Symprove is a brand which speaks for itself rather than one dependent upon heavy marketing for success; although of course we do want to shout from the rooftops about it! Continue reading →