Stand tall

We are committed to prove the efficacy of our products. We are proud to be different and will not keep quiet.

Right is right

We hold ourselves to uncommonly high standards. We do what is right for our customer, even when it is hard to do.

All hands

Our employees, our customers and our community are in this together. We assume the best in others and communicate in an open and trusted way. We always try to help where we can.

Stretch it

We invest in our future development, products, employees and customers. We encourage learning through providing resources and through actionable feedback.

Story time

Stories in and about an organisation give insight to the soul of the company. We encourage information sharing at all levels to allow our customers and employees to write the “future history” together.