1. STAND TALL: We know it is possible to prove the efficacy of our products. We are proud to be different and will not keep quiet. We are smart, focused and strategic about the things we choose to do.
2. RIGHT IS RIGHT: We hold ourselves and each other to uncommonly high standards. We do what is right for our customer, even when it is hard to do.
3. ALL HANDS: Our employees, our customers and our community are in this together. We assume the best in others and communicate in an open and trusted way. We always try to help where we can.
4. STRETCH IT: We invest in our future development, products, employees and customers. We encourage learning through providing resources and through actionable feedback.
5. STORY TIME: Stories in and about an organisation give insight to the soul of the company. We encourage information sharing at all levels to allow our customers and employees to write the “future history” together.